Supima Cotton Certificate

Supima Cotton Certificate:

Supima is the promotional organization of the American Pima cotton growers. Supima’s primary objective is to promote the increased consumption of American Pima cotton around the world. Supima is a major sponsor of research programs to improve the quality of American Pima. Supima also works closely with cotton industry organizations.

Supima allows textile mills, manufacturers, and retailers around the world whose products are made of 100% Supima Cotton to become licensed and gain full access to the Supima brand for marketing and promotional purposes. This select group of licensed high quality, textile mills, apparel and textile manufacturers, and retailers benefit from the backing of government agencies and cotton industry organizations to ensure a viable marketing environment for American Pima cotton growers.

Most Supima cotton producers to their best to use non-toxic, sustainable, and organic processes to grow their crops. When you're creating a luxury product with a name to protect, it makes sense to exert the effort necessary to do things the right way, which is another reason why consumers prefer Supima cotton to Pima cotton or other upscale forms of this textile.

 

This type of cotton is generally used to make high-end consumer garments and household textiles such as sheets. Even though it is highly tensile, costs prohibit the use of Supima in commercial settings.

Supima’s licensing program targets all participants in the apparel and home fashion supply chains; from spinners, weavers, knitters, and manufacturers, to consumer brands and retailers. By licensing the entire supply chain, Supima provides added assurance to downstream customers that SUPIMA trademarked goods are made with 100% U.S. Pima cotton. At the same time, to maintain the premium focus of the trademark, the Supima license is non-transferable, meaning a company cannot pass down the rights to use the SUPIMA trademark to their customers. This allows Supima visibility throughout the supply chain of the use of its trademark, as well as to control the quality and integrity of products that bear the SUPIMA name.

Once approved by Supima, customers buying qualifying product from Supima licensees can become licensees with the right to use the trademark to promote their own SUPIMA products. Supima’s advertising campaign and growing consumer awareness give brands and retailers an advantage in promoting their SUPIMA trademarked apparel and home fashion products to consumers.